Brainstorming is a process you can get better at with practice! Learn about the four rules of brainstorming and apply them to a fun challenge: making a pig fly.
Entrepreneurs have to think outside the box to tackle unique problems… like how to make a pig fly! But what does that mean, and how does one get outside of this box?
Fun fact: The phrase “outside the box” originated from an actual box used in a 1914 puzzle called ‘Nine Dots Puzzle’ (Sam Loyd’s Cyclopedia of 5000 Puzzles, Tricks, and Conundrums [With Answers]). Give it a try!
The metaphor goes that inside the box are ideas that already exist, and outside the box exist new, creative thoughts. (Which you’ll need to make a pig fly.) This is where an entrepreneur finds the type of ideas they can market research, design, test, and pitch. These are the ideas that allow the entrepreneur to make a business plan in order to create, deliver, and capture value.
Brainstorming is something you can practice not only with this activity, but anywhere in your life that you need to problem solve! But to get the best out of brainstorming, you’ll want to make sure you follow the four brainstorming rules:
At VentureLab, we know that impractical does not mean improbable.
At some point in the past, these ideas were impossible. But someone had the creativity and the courage to dream big and think outside the box. Now that you know how to think outside the box, are you ready to make a pig fly?
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